Working on this sports branding project at OSMOS was exciting for me. Padel is a growing sport, and I was thrilled to have the opportunity to create a visual identity for it. My main source of inspiration was Nike, a brand known for its style and impact in the sports world. Since padel is a relatively new and not so well-known sport, I decided to use a paddle as the main logo. This choice not only helps distinguish the sport, but also makes it more accessible to the public by associating it with the characteristic equipment. Currently, this project is under construction in the city of Chihuahua, and I am eager to see how it develops and integrates into the local community.