I performed the branding for Softii at the OSMOS agency. From the beginning, I understood the importance of conveying trust to all ages, as well as the need to create a friendly and modern image. To achieve this, I made several illustrations of the buyer personas, focusing on the end user at every step of the design process. The result was a branding that not only reflects the seriousness and professionalism of the company, but also conveys a sense of closeness and accessibility to all its clients.