Uriel is a Multidisciplinary Designer based in Chihuahua, Mexico, with 7+ years of experience in brand strategy, visual design, and motion graphics, complemented by 1 year of front-end development.
Focused on building full brand design systems that emphasize layouts, visual patterns, and logo construction. Also experienced in designing and fully coding websites.
Proficient in leveraging AI tools to generate consistent visual sets, maintain cohesive art direction, and accelerate creative workflows.
Led small design teams by setting visual direction, creating brand guidelines, and maintaining consistency across design, copy, and client delivery.
Works through an iterative and intentional process, where every decision is aimed at making the product clearer, prettier, and harder to ignore.
Hard Skills
Brand Strategy
Visual Design
Verbal Identity
Motion Design
Front-End Development
AI Tools
Editorial Design
Design Systems
Copywriting
Wireframing
Soft Skills
Strategic Thinker
Creative Leader
Supportive Team Player
Workflow Optimizer
Agile Problem Solving
Adaptive Learner
Client-Focused
Attention to Detail
Time Management
Software
Figma
Photoshop
Illustrator
After Effects
Premiere Pro
Lightroom
Adobe XD
Cavalry
Spline
Webflow
Framer
Notion
Zapier
Make.com
Next.js
Slack
Microsoft Suite
Google Suite
Midjourney
Loom
Reads
“Grid Systems” – Josef Müller-Brockmann
“The Creative Act: A Way of Being” – Rick Rubin
“Steal Like an Artist” – Austin Kleon
“Sprint” – Jake Knapp
“Hello, My Name is Awesome” – Alexandra Watkins
“Branding: In Five and a Half Steps” – Michael Johnson
“Building a StoryBrand 2.0” – Donald Miller
“The Brand Gap” – Marty Neumeier
“Zag” – Marty Neumeier
“The Design of Everyday Things” – Don Norman